Parishioners Federal Credit Union (PFCU), Torrance, CA

Membership Campaign (February 2002)

Parishioners Federal Credit Union had recently expanded its membership eligibility to approximately 8,000 teachers and school employees of the Department of Catholic Schools. Cuadpro Marketing designed a membership campaign to attract these newly eligible credit union members.

Campaign details:

To promote a family image, Cuadpro Marketing selected the theme:

Make YOUR family part of OUR family!

Campaign results for February 15 to April 30, 2002:
251 new members
$200,000 in deposits from new members
$550,000 in loans to new members
Return on Marketing Investment: 205%