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Parishioners Federal Credit Union (PFCU), Torrance, CA Fall 2002 Auto Campaign (October 2002)Parishioners Federal Credit Union wanted to attract additional auto loans from its existing membership by offering a special interest rate, tied into its annual sweepstakes. Cuadpro Marketing was hired because PFCU wanted a unique and customized concept to match the uniqueness of their auto campaign. This direct mail piece was sent to 4,761 homes. Campaign details: "Look at our great rates and get a chance to win!"Campaign results: |