Parishioners Federal Credit Union (PFCU), Torrance, CA

Spring 2002 Auto Campaign

Parishioners Federal Credit Union wanted to increase its auto loan portfolio with its existing membership by capitalizing on the increased consumer demand for new automobiles.  They wanted a unique and customized concept to match their current family membership theme. Cuadpro Marketing was hired to develop a direct mail piece that was then sent out to 3,600 existing credit union members, all of whom did not have existing auto loans with PFCU.

Campaign details:

We make it so easy to buy a car you won't mind hearing, "Are we there yet?"

Campaign results:
Over $1,000,000 in new auto loans
Return on Marketing Investment: 350%