To create a logo that provides a focal point of the symbol for which
Harbor Area Postal Employees Federal Credit Union stands for. The newly
created logo would provide a visual impression of the brand promise/values
the credit union delivers to its members, such as; integrity, financial
strength, superior personal service and convenience. The newly created
logo would provide a natural attraction or feeling of kinship for the
credit union with its entire 3,300 members that consists mainly of postal
workers and their families that work for the various post office locations
in the coastal communities south of Los Angeles.
The eagle was selected as the best means for providing a visual to the
membership of creating bond with the credit union because of its usage
in the official logo by the United States Postal Service. The eagle was
hand drawn to provide for a softer image, not to convey a bird of prey,
while not digressing from the boldness and great-spirit that the eagle
itself has become symbolic of. Utilizing the softer imaged eagle landing
on top of the Harbor Area Postal Employees Federal Credit Union name
visually reinforced the notion or condition of being undivided – integrity
of the two entities coming together to create financial strength. In
addition, the eagle provided the membership with a visual reflecting
power and strength commonly associated with the seals or logos of other
US government branches such as; the Official Seal of the United States.
